Tim Cook Quotes

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

If hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy.

Anything can change, because the smartphone revolu... -Tim Cook

Anything can change, because the smartphone revolution is still in the early stages.

If you embrace that the things that you can do are limitless, you can put your ding in the universe. You can change the world.

To me, this is the perfect marriage. There's no friction. There's just, we have what they need, they have what we need. And so IBM is in the process, with our help, of designing many different apps for many different verticals.

Life is fragile. We're not guaranteed a tomorrow s... -Tim Cook

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

We generally acquire a company every three to four weeks on average. And so it's a rare month that there's not a company being bought. We typically buy for technology and really great people.

It wasn't very long ago when you wouldn't even think about there being health information on the smartphone. There's financial information. There's your conversations; there's business secrets. There's probably more information about you on here than exists in your home.

I hope people remember me as a good and decent man... -Tim Cook

I hope people remember me as a good and decent man. And if they do, then that's success.

Discovering the context

The quote reflects the speaker's desire to be remembered positively for their character and integrity, suggesting that personal reputation and the perception of being a good person are more important than other measures of success.

When Apple looks at what categories to enter, we ask these kinds of questions: What are the primary technologies behind this? What do we bring? Can we make a significant contribution to society with this? If we can't, and if we can't own the key technologies, we don't do it.

Virtual reality sort of encloses and immerses the person into an experience that can be really cool but probably has a lower commercial interest over time. Less people will be interested in that, but there are some really cool areas there for education and gaming that we have a lot of interest in.

The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.

You want to be the pebble in the pond that creates... -Tim Cook

You want to be the pebble in the pond that creates the ripple for change.

We typically don't talk about something until we are about to ship. Not just for AI, but for anything: the comparison is generally what we are shipping compared to what someone else is talking about that is going to happen sometime in the future. A lot of people sell futures, I guess, is the way to think about it.

Music's always been at the heart of Apple. It's deep in our DNA. We've sold Macs to musicians since the beginning of Macs.

It turns out that people - in every country in the world, there's a segment of buyer that wants the best product and the best experience. And that's what we're about providing.

I am very bullish on India because of its people, its culture, and the leadership. I love the culture and warmth of people.

Everybody in technology seems to want big numbers. Steve never got carried away with that. He focused on making the best.

Our goal has never been to make the most. It's alw... -Tim Cook

Our goal has never been to make the most. It's always been to make the best.

Discovering the context

This quote expresses a focus on quality rather than quantity, emphasizing the pursuit of excellence over sheer productivity. It implies that the primary objective is to create exceptional work or products, prioritizing excellence over mass production.

While infusing technology with humanity, we are trying to make sure it's used for good and also trying to foresee some of the ways it can be used in a bad way and eliminate those.

We think the government should be pushing for more encryption. That it's a great thing. You know, it's like the sun and the air and the water.

It gives me a lot of energy to talk to developers or meet students in classrooms who are using our technology to help learn faster and better. Watching them pursue their passion.

When you care about people's happiness and productivity, you give them what brings out the best in them and their creativity. And if you give them a choice, they'll say, 'I want an iPhone,' or 'I want a Mac.' We think we can win a lot of corporate decisions at that level.

The most important thing is, Do you have the courage to admit that you're wrong? And do you change? The most important thing to me as a CEO is that we keep the courage.

I think the iPhone is the best consumer product ever. That's what I feel about it. And it's become so integrated and integral to our lives, you wouldn't think about leaving home without it.

I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.

Prior to the App Store, the chances of that happening, of somebody really young forming a company and in a period of no time really becoming a global provider of a game or something else, it really didn't happen. Now there are these success stories popping up everywhere.

Hopefully, people will look at our stance on privacy in general and know that we're not trying to operate outside of a fairly distinct line that we're drawing. I hope that people trust us to do the right thing there.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

Apple is the only company that can take hardware, software, and services and integrate those into an experience that's an 'aha' for the customer. You can take that and apply to markets that we're not in today.

Tim Cook Quotes

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