When Apple looks at what categories to enter, we a... -Tim Cook

When Apple looks at what categories to enter, we ask these kinds of questions: What are the primary technologies behind this? What do we bring? Can we make a significant contribution to society with this? If we can't, and if we can't own the key technologies, we don't do it.

Tim Cook , Businessman
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Tim Cook Quotes to Explore

I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think ...
Hopefully, people will look at our stance on privacy in general and know that we're not trying to operate outside of a fairly distinct line that we're...
I hope people remember me as a good and decent man. And if they do, then that's success....
It wasn't very long ago when you wouldn't even think about there being health information on the smartphone. There's financial information. There's yo...
Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, bu...
I think the iPhone is the best consumer product ever. That's what I feel about it. And it's become so integrated and integral to our lives, you wouldn...
Our goal has never been to make the most. It's always been to make the best....
We're very simple people at Apple. We focus on making the world's best products and enriching people's lives....
If hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone...
We generally acquire a company every three to four weeks on average. And so it's a rare month that there's not a company being bought. We typically bu...

Society Quotes to Explore

I suppose society is wonderfully delightful. To be in it is merely a bore. But to be out of it is simply a tragedy....
These interests of the workers, as the exploited and oppressed, class of society, are the same in all countries....
Financial institutions, the corporate world and civil society - all must uphold high standards of probity in their working. Only a genuine partnership...
We should like to have some towering geniuses, to reveal us to ourselves in colour and fire, but of course they would have to fit into the pattern of ...
Australia has an increasingly multicultural society....
It's a rare and precious thing to be close to suffering because our society - in many ways - tells us that suffering is wrong. If it's our own sufferi...
I started imagining this whole different world. It was a society of musicians, a family I hoped I could belong to one day....
Every society and religion has rules, for both have moral laws. And the essence of morality consists, as in art, of drawing the line somewhere....
There are many people making a difference. I mean, Dr. King never held an office. Gandhi never held an office. There are people who are archetypes in ...
The proletarian woman fights hand in hand with the man of her class against capitalist society....