The most important thing is, Do you have the coura... -Tim Cook

The most important thing is, Do you have the courage to admit that you're wrong? And do you change? The most important thing to me as a CEO is that we keep the courage.

Tim Cook Quotes to Explore

I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think ...

Hopefully, people will look at our stance on privacy in general and know that we're not trying to operate outside of a fairly distinct line that we're...

I hope people remember me as a good and decent man. And if they do, then that's success....

It wasn't very long ago when you wouldn't even think about there being health information on the smartphone. There's financial information. There's yo...

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, bu...

I think the iPhone is the best consumer product ever. That's what I feel about it. And it's become so integrated and integral to our lives, you wouldn...

Our goal has never been to make the most. It's always been to make the best....

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives....

If hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone...

We generally acquire a company every three to four weeks on average. And so it's a rare month that there's not a company being bought. We typically bu...

Change Quotes to Explore

A sense of blessedness comes from a change of heart, not from more blessings....

I would say that a wasted vote is voting for anybody you don't believe in. If you believe in the third party, that's the guy you need to voice for. Th...

There are brilliant out lesbians and gay men and bisexuals and transgendered people and heterosexuals keeping the fire of change alive. Not a day goes...

Change is never easy....

It is easier to change the specification to fit the program than vice versa....

Two places are ordained for man to dwell in after this life. While he is here, he may choose, by God's mercy, which he will; but once he is gone from ...

Change can be for good if you combine audacity with safety....

Never change the person that you are just to fit in. You'll find your true friends that like you for you, and if you are happy with doing things that ...

I have always wanted to be a catalyst for bringing about positive change, inspiring others to choose goodness....

Things change all the time, and they'll probably never be the same again. It's just the natural evolution of the human condition. Things change, and w...