User-centered design means working with your users... -Donald Norman

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User-centered design means working with your users all throughout the project.

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About Author

Donald Norman is a cognitive scientist and design theorist. He is known for his research and writing on the psychology of everyday things, usability, and user-centered design. Norman's influential book "The Design of Everyday Things" explored the principles of human-centered design and the importance of intuitive interfaces. He has also worked in the technology industry, including a stint at Apple, where he played a key role in shaping the company's user experience and design strategies. Norman's contributions to the field of cognitive science and design have made him a respected figure in the world of human-computer interaction and user experience design. His ideas continue to influence designers, engineers, and researchers in various industries.