'Commercial' is not the word that has to be said only by CEOs. It has to be something that is maybe the essence of design, because design has some sort of art in it and creation, but it's also some object that you have to use. There is also this pragmatic end to it.
Alber Elbaz was an Israeli fashion designer known for his work as the creative director of the luxury fashion house Lanvin. His designs were celebrated for their elegance, femininity, and attention to detail. Elbaz's contributions to the fashion industry earned him international acclaim and cemented his legacy as a visionary designer.