Starting with politics, we'd like to replace blank... -Alexander Nix

Starting with politics, we'd like to replace blanket advertising with individualised targeted and engagement ads.

Alexander Nix , Businessman
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About Author

Alexander Nix is a British entrepreneur and former CEO of Cambridge Analytica, a political consulting firm. He became widely known for his involvement in the data analytics industry and the controversial use of personal data in political campaigns. Nix's role in the Cambridge Analytica scandal raised significant ethical and privacy concerns. His career and actions have sparked debates about the influence of technology and data-driven strategies in politics.

Alexander Nix Quotes to Explore

As the internet of things grows, as we have sensors on everything: cars, fridges, TVs then data is going to become ubiquitous....
Starting with politics, we'd like to replace blanket advertising with individualised targeted and engagement ads....
The idea of applying psychology or behavioural sciences to communication is not a new one. It's very old behavioural economics. If it gives you some a...
Success has many fathers and failure is an orphan....
The big mystery of Big Data is causation versus correlation....
Our targeted methods change depending on who you are as an individual, not a model representation of an individual....
There's no question that the marketing and advertising world is ahead of the political marketing the political communications world....
I must emphatically state that Cambridge Analytica does not condone or engage in entrapment, bribes or so-called 'honeytraps', and nor does it use unt...
Look, fundamentally the more you know about someone, the better you can communicate with them at a human level, or a mass-communication-advertising le...
Every day we have teams looking for new data sets....

Politics Quotes to Explore

Obama, startled that components of government behave as interest groups, seems utterly unfamiliar with public choice theory. It demystifies and de-rom...
I've often thought that the gauntlet of American politics is more individualistic, more expensive, more unpredictable than in many other democracies....
Thus, the focus on this main political goal must become more visible in EU politics and to achieve this, we need a political impulse. It must be clear...
It's been my experience in politics that you can try and plan it out: 'I'm going to hit the three ball which will hit the eight ball.' You've just got...
Especially among journalists, politics is not a pursuit that's held in high esteem. We tend to be cynical about it - but I actually believe in democra...
As Mike Tyson says, everybody has a plan until they get hit in the mouth. The one thing we know about American presidential politics is you're going t...
Anyone in politics would like to have great economic numbers....
I don't know anything about politics. Like, zero. Nothing....
Are Labour members inherently bigoted against women, unable to objectively assess political attributes beyond the gender prism? This accusation seems ...
No one wants to die, and no one wants to die poor. These are the two fundamental truths that transcend culture, they transcend politics, they transcen...