Leaders grasp nettles.... -David Ogilvy

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Leaders grasp nettles.

David Ogilvy , Businessman
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About Author

David Ogilvy was a successful businessman and advertising executive known for his contributions to the advertising industry. He might have founded or led influential advertising agencies.

David Ogilvy Quotes to Explore

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product....
The best ideas come as jokes. Make your thinking as funny as possible....
The advertisers who believe in the selling power of jingles have never had to sell anything....
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make su...
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine....
Leaders grasp nettles....
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create....
The consumer isn't a moron; she is your wife....
If it doesn't sell, it isn't creative....
Our business is infested with idiots who try to impress by using pretentious jargon....

Leadership Quotes to Explore

The Washington leadership has put aside non-proliferation programmes and devoted its energies and resources to driving the country to war by extraordi...
What happens with a lot of leaders is that their leadership style is like ADD; they are all over the place with different ideas. They could be driving...
I fell in love with the topic of leadership. For three decades, that has been a major focus of my hands-on work: listening to and working with leaders...
Why would I be willing to challenge my Republican leadership? Because my allegiance will always be to the Constitution and the American people first a...
I've never worried about payback. People are hungry for leadership that's not afraid of political consequence....
I hope telling the story of how I went from being a single mom to serving in the Texas State Senate to running for governor will remind others that wi...
The Chinese public is deeply nationalist, which matters to China's unelected political leadership as much as U.S. nationalism does to American politic...
In politics, Joseph Smith was something of a radical. He preached, instead of democracy, a version of theocratic rule within a framework given by his ...
In an age when stagecraft, gauzy themes, and sound-bites have too often been substituted for leadership, Bill Clinton as a candidate made it essential...
Anyone can show exceptional leadership ability in easy times. When all's going to plan, anyone can be inspirational/excellent/innovative and strong. T...