Carefully calculate the potential size of your market to make sure you can grow. Before starting Mint, I knew that there were about 20 million people who had purchased 'Quicken' or 'Microsoft Money' over the years, and 80 million people using online banking in the U.S. alone.
Aaron Patzer is a successful businessman and entrepreneur, best known as the founder of the personal finance management platform, Mint.com. Patzer's innovative approach to financial technology revolutionized how individuals manage their finances, making it more accessible and user-friendly. His contributions to the fintech industry have had a significant impact on personal finance management.